DIY Publishing — Collecting Aphorisms

Quick lynx:

Where have you heard this before? Only you can answer that. Where can you hear this again? Ah, well, as to that … How about starting here?

Black and white covers of the various Phantacea comics and graphic novels

Black and white covers of the various Phantacea comics and graphic novels

(Though, just to be clear about the ear, to hear it properly you’d have to read it out loud.)
 Start again

  1. “… the publishing industry … want(s) to bet on a sure thing.”
    (here and at
  2. Re Marketing Muddle: “… maintain a daily presence on Facebook and Twitter, write a bi-weekly blog, and send out emails to (your) mailing list.” (
    Nowhere near daily, not weekly either, let alone regularly. Bad boy. As for pHant tweets, not a chance. (Coming to your neighbourhood’s main street soon: Instead of caution signs saying “Slow to 30 kph, Children Playing”, watch out for “Slow to 30 kph, Walkers tweeting”.)
    Haven’t got a newsletter but Facebook is here: and Google+ is here: Comments appreciated both places as well as throughout most of pHantaBlog.
  3. List your books for free (
    Done that. Lynx to pHant pHree Reads are here:
  4. Re Marketing Muddle again: “… finding time to market books and write (them) is the biggest challenge – there just aren’t enough hours in the day.” (here and
    To which every writer would add “Here! Here!” or “Hear in the ear!”, as the case may be. Not “Flea in the ear!”, though, as that would be really annoying.
  5. KISS: “You must be able to explain your book and its main benefit in a single sentence.” (here and Rule #1 here)
    More narcissistic nonsense as far as I’m concerned. In an age when, apparently, no one has time to listen to anyone else, in an elevator or elsewhere, one wonders if it’s even worth pitching your book.
    I mean if you can’t listen because you’re so busy, how will you ever get around to reading anything? Won’t be long before we see warning signs on busy streets: “Walkers texting. Slow to 30 kph”

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DIY Publishing — No one else will

The title isn’t quite right. There are folks out there who will publish ‘unknown authors’. But …

The publishing industry has had the benefit of watching and learning from the music industry’s previous decade of missteps. While they certainly have their clumsy moments when it comes to technology, rights management, and marketing, they really have shown a willingness — and an ability — to adapt.

One of the ways in which the publishing industry seems to be modeling the music industry (for better or worse) is that they want to bet on a sure thing. So they’re keeping an eye on the indies and waiting to see what self-publishers can accomplish on their own. Once a self-published author has built up an impressive platform, the big publisher can swoop in and take them to the next level at a fraction of the cost it would require to “break” a debut novelist/writer into the mainstream.

So the lesson? Don’t wait! Write and release your books now; publish and promote today. The chances of being anointed by major publishers as a complete unknown grow slimmer by the day.But if you have proven sales, an impressive social media presence, and a growing list of fans, you might be able to get a book deal that benefits you AND your readers.

Should you be so inclined, you can read the whole article here:

Phantacea Publications has been striving to attain ‘proven sales’ since 1977.

Black and white covers of the various Phantacea comics and graphic novels

Black and white covers of the various Phantacea comics and graphic novels

Lynx to Phantacea Publications in Print are here: Lynx to pHant pHree Reads are here:

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